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siteupwell About

Two co‑founders.
One standard.

siteupwell brings together 9 years each of WordPress and Shopify, sales strategy and an artist’s eye. We take on few projects and give each one our full attention.

Co-founders

Safa Kahraman
9 years of WordPress

Safa Kahraman

Co-founder · Strategy, development and sales

Has spent 9 years designing, building and growing WordPress sites. Also builds mobile apps, and runs his own e-commerce brands on WordPress.

With a background in economics and corporate sales, he weighs every decision against one question: what does this add to sales?

Expertise

  • WordPress & WooCommerce
  • Mobile app development
  • Business development
  • Corporate sales strategy
  • Conversion optimization
Hakan Caba
9 years of Shopify

Hakan Caba

Co-founder · Stores, brand and global markets

With 9 years of Shopify, he has worked every stage of e-commerce, from store setup to day-to-day management. An Etsy expert who knows from the inside what brands going global need.

He is also a painter, and cares as much about how a brand looks as how it sells.

Expertise

  • Shopify
  • Etsy expertise
  • Store management
  • Global brand needs
  • Fine art · Painter

Together

Two perspectives, one team.

WordPress × Shopify

A team that knows both platforms from the inside, and tells you honestly which one suits you.

Sales × Art

Corporate sales strategy and a painter’s eye at the same table.

Local × Global

From Turkey to the US; from Etsy to your own brand.

What we believe

Your website is your brand’s storefront. It should never look cheaper than what you sell.

Principles

How we think.

Diagnose first.

We don’t write a line of code before the inspection.

Simplicity sells.

Every element must earn its place; the rest is noise.

What gets measured improves.

We measure every change, before and after.

Promises are written.

Scope, timeline and price, all in writing.

How we work

Remote, but always close.

Many time zones, one team

We take on clients in different time zones and plan our schedule around them.

Founders, directly

Your project is run by the co-founders, not an account manager.

Weekly updates

A short progress note and a staging preview, every week.

A transparent process

Follow every step and leave comments in Notion.

2

co-founders

9

years of practice

48

point inspection

2

markets · TR · US

Let’s meet.
We’ll look at your site first.